Hello!

Thanks for sticking around.

We are Antonio de Federico (Toño) and Hector Losa, Creative Directors in the advertising world.

We started working together 13 years ago at Shackleton (Cannes Direct Agency of the Year three years in a row.)

We believe in creativity and intuition to capture the interest of consumers and in consistency between what a brand says and does to establish a bond with them.

We work for our clients, not for ourselves. We fight for real communication to shine.

If you have any questions or want to share your own experiences, feel free to reach out!

Experience.

Ogilvy → Madrid
Independent Creative Directors

China → Madrid
Independent Creative Directors

This is LIBRE → Madrid | London | Stockholm
Independent Creative Directors

McCann WorldGroup → Madrid
Creative Directors

Leo Burnett → Madrid
Creative Directors

Shackleton → Madrid
Senior Creatives

REMO | Hector → Madrid
Creative | Art Director

VEGA OLMOS PONCE | Antonio → Buenos Aires
Creative | Copywriter

Brands.

IKEA → Spain | Europe Hub

Seagram's Gin

MTV

DIA Supermarkets

Coca-Cola → Spain | Europe Hub

Fanta → Spain | Europe Hub

Campofrio

AXE

La Villita → Mexico

Nike + Nadal Team

Imagine Skateboards

Vanity Teen Magazine

Vodafone

Movistar+

Santander Bank

BestInver

Save the Children

Mitsubishi and more.

Awards & Recognitions.

Cannes Lions → 1 Gold | 1 Bronze | 5 Shortlists

Clio Awards → 1 Silver

London International Awards → 1 Gold

Epica Awards → 1 Gold

New York Festivals → 1 Silver

Eurobest → 1 Silver | 1 Bronze | 3 Shortlists

FAB Awards London → 1 Grand Prix | 1 Gold

El Sol → 1 Gold | 8 Silver | 6 Bronze

CdeC | Spanish Creative Club → 1 Gold | 5 Silver | 3 Bronze | 17 In-Book

FIAP → 1 Silver | 4 Bronze

El Ojo de Iberoamerica → 2 Gold | 3 Silver | 5 Bronze

CCA | Argentine Creativity Circle → 1 Gold | 2 Silver

Laus Awards | Graphic Design and Visual Communication → 2 Silver | 1 Bronze

Echo Awards → 1 Silver

PromaxBDA → 1 Gold

GPC | Leo Burnett → 7+

Effie Awards | Spain → 1 Gold | 1 Silver

Ondas | Spanish Radio Awards → Best Creative Team

Inspirational | IAB Spain → 2 Gold

JCDecaux Awards → 1 Gold

AdAge

Shots

Adweek

El Pais

Little Black Book

Harpers Bazar

GQ

HuffPost

YouTube Ads Leaderboard Spain → 2020 & 2016 most viewed commercial