🏝️ FRUCTIS Wild at Hair.
This work did not see the light but we still like it :)
In 2010, Fructis dandruff shampoo was virtually unknown compared to H&S.
They asked us for a big idea (with no budget limit🤔) to put the brand on the map. Obviously, it never got made, but 13 years later we still like it a lot.
→ integrated.
Olivier Trousan drawings.
Olivier Trousan was documenting in his travel book all the customs and way of life of this curious society.
