ᯤ SNACK’IN Updated Classics.
The union of traditional and modern.
Campofrio is a brand of fuet, chorizo, cecina... you know the traditional cured meat that grandparents in villages eat. But we want to reach urban teens, so we made a more modern pack format. And so that everyone would know about it, we also modernised some other traditions.
That's how in SNACK'IN we created Updated Classics. Traditional objects of Spanish culture to which we have added the technology that the young people use the most.
→ integrated, branded content, social.
Botijo Speaker.
A traditional earthenware container that people in the countryside used for drinking water, upcycled into a speaker.
Wifi Beret.
A typical Spanish garment but now with a wifi connection.
Espadrille Cloud.
Typical countryside footwear with a cloud in the sole to save important data.
Social.
Our video was released on social media and some people thought it was a joke. By working hard on social, you could win one of our devices.
updatedclassics.com
At updatedclassics.com, we showcased the technological development of the Botijo Speaker, the Wifi Beret, and the Espadrille Cloud, and offered people the option to purchase limited edition units.
✩ recognitions
CdeC 2019 | Spanish Creative Club → Ideas | In book